the two Tracks of Patient Education
it is vitalfor healthcare organizations, hospitals, medical organizations, even other organizations dispensing medical and fitnessknowledge to talk with ordinary people. The demand for medical dataon the internetis enormous. But concurrentlythe webexposes laypeople to usuallycomplex medical texts, maximumorganizations do the opposite. they seem to be attempting hard to make medical treatments and conditions sound overly undeniableemployingvery fundamentallanguage. Writing a dumbed-down article may not work. First,Jordy Nelson Jersey, it's going tomake it harder (not easier) to perceivewhat the author is trying to talk. Second, the realityorfor a fewreaders is reading skills, not intelligence level.
Rules for dumbing-down patient literature almethodsseem crazy. the mains are almethodsabout big words or sentence structure.
the popularpatient may not be a cum laude graduate of an Ivy League university, but that does not make him unable to perceivemedical concepts in normal language. But let's recognize what's really happening.
Tlisted below are two types of patients: those so as to need to perceivemore in regards to their treatment and people who won't. the l. a.tter group will ask few questions and doubtlessnot read or be conscious ofany educational fabricsprovided.
Of the gang that wants to perceivemore in regards to the therapy, tlisted below are two groups. there's one group that can be literate. Surprisingly, this countake a look atis full of literate people. Many patients and consumers are educated, intelligent individuals. Such individuals tend to beeager to be told more in regards to their condition and can be grateful to easily accept patient materials. they truly read them. usuallythey concurrentlyk for more.
Let's call this group the "readers." at the same time asyou write for readers, you needonly write well. You explainside the condition, the treatment, possible adverse effects, and so on, and know that they're going to take it in. you are able tonot assume they have any medical background, in order that you simply need to spell out fundamentalmedical practice, but otherwise, write well for them.
the second group of patients who want to perceivemore are people who,Terry Bradshaw Jersey, for whatever reason,Roger Staubach Jersey, have hasslewith reading. they may have another first language and struggle with English. they will also be bright individuals who, for variousreasons, were under-educated; these people typicallyhave poor reading skills. some of them may have learning disabilities or physical challenges that make reading difficult. one of the mostm may be mentally challenged but still extremely thinking aboutside the ir treatment.
the realityorisn't that these people are dumb (they're maximumon no account) but that they lack smartreading skills. they don't read. you still can percentageideas. It simplymeans you do not seem to be doubtlessto be as effective with a pamphlet as with all other methods.
listed below are a couple ofideas:
1. Make your printed piece a set of "illustrated instructions" with more pictures than text. staythe text simple.
2. take into considerationthe venerable comic bokformat. Tell the story mostly in pictures and use normal language as much as possible.
3. Go audio. Offer a CD or podcast version of your information. that may be very vitalfor the visually challenged but can be a smartaddition to those who do not like to read or who learn better by audio.
4. Make a DVD. Technology today allows you to sourcean hornydecent short DVD as cheaply as a patient brochure.
5. Translate this stuff. Illustrated instructions,Eric Dickerson Jersey, audio and DVD can all be offered in multiple language. The DVD can put all them on the same disk.
an organization that wants to create world-elegancepatient educational fabricsshould do it on two tracks: a literature-type product which involves reading skills and a more media-type product which suits individuals with weaker reading ability. If done well, your two patient manuals can hook up with each other-you could have an hornythorough patient brochure with a companion DVD. You offerthem both together as one unit and the patient self-selects the preferred way he or she wants to be told.
the worthof importantpatient literature cannot be overestimated. wonderfulpatient literature is an excellentservice that organizations may give to their customers and poptients; the demand for this kind of fabric is enormous.
(Hint to medical companies: Hospitals occasionallylocatethemselves unwittingly inside the publishing business because patients demand high-quality take-home dataand tlisted below are few sources to hunt out it. if you are able to assistancemeet the enormous and constantly growing demand for patient materials, you don't appear to be only doing a service for patients, you are able to spice up awareness for your non-publiccompany and products at the same time.)
没有评论:
发表评论